Working on the architecture and flow to determine what to keep for the MVP pilot and what to hold for the next phase of development.
Using the MapQuest map stack, we built a rewards app, a pilot idea for Verizon. 🚗
Verizon acquired Oath which at the time owned MapQuest and soon after, Verizon Location Services was born. VLS acted as a geospatial, GPS, location centered tech incubator for Verizon to spur new business ideas. In addition to maintaining the legacy mapping site, we were also tasked with coming up with new revenue ideas based around leveraging existing products or building on top of our very own APIs.
Disgo was something that was born out of this process and soon we focused on building a pilot app for Verizon. We only had a few months to finish.
We spent many days locked in meeting rooms ideating about how to build this app on top of the MapQuest api. It looks messy, but damn it was fun. 😅
I partnered with our Senior UX designer to brainstorm how we could go about creating a rewards app on top of our existing mapping app. The challenge was to balance meaningful touch points, a creative rewards system, discoverability, revenue opportunities, gamification, and lastly fun. Since the majority of the population use Google Maps, we needed a way for people to adopt a new map app by being the first rewards based GPS app on the market. Rewards just for driving? Damn right. 👊
Working on the architecture and flow to determine what to keep for the MVP pilot and what to hold for the next phase of development.
Building on an existing framework 🛠This was a unique challenge as we were building on top of the existing MapQuest stack with known issues with the ui and user experience. We saw this as a chance to tackle ux issues in the existing with the app. Another challenge was introducing new elements while not entirely "blowing up" the existing framework.
Initial wireframe ideas applied using MapQuest app as the foundation. We wanted to repurpose functionality in order to create the app on a faster timeline. We also wanted to consider not putting extra strain on the developers as we were building this in addition to our daily duties.
Wireframe progression incorporating new features and screens such as the dashboard.
Developing a brand within a brand. 🖼
Now for the fun part. I started by developing "stylescapes" type mood boards to get stakeholders inspired and on board with the styling of the new app. Bright & Colorful
was the direction chosen.
Establishing standards for the color palette, gradients, and fonts.
Bringing it all together. 🙌
Through rapid prototyping, micro testing, coordinating with the dev team daily and working remotely for months at a time. Finding out what works and what doesn't on a daily basis is what modern product development looks like from within a large corporate company. It's a hot mess, but it's how you're able to work within what you can control and produce the best work as possible in the allotted time frame given. We were able to design a beautiful rewards based mapping app that met our MVP goals to deliver to Verizon.
The dashboard was the most fun to work on by far. I created all the illustrations seen above.
Built on Webflow. 👍